itch is basically the version of ssl for MIDI controllers like this new novation baby
and i have to disagree with you jim cuz that 470 euros is a fair price for this controller imho. i dont wanna sound too marketingish (im not working in sales, lol) but compare it to the other stuff in the market - its functionality is quite unique with those 2x8 drum/effect/whatever-you-d-like-to-use-them-for pads, the fader effects, and so on. i dont think the touch thing is an advantege tho, i hate these on DJ equipment (im an old fashioned dude) as they just dont work out for me at all
and yea, the pads can be replaced with other gear (the small akai or korg drumpads, or the novation dicer for example) but for those who want these functions in a single controller - its just simply perfect
here s a video preview with itch (theres one with traktor but it basically has the same features shown)
i ll write a short review usig it with mixvibes if i win the
outlook competition as this controller is one of the prizes

edit: a question for the developers - would the slicer feature work in dvs7/Cross or is it an itch-related thing?