Because on Mixvibes website prices doesn't include VATtax. As you are an european buyer you can't buy in duty free. You must pay the french VAT as I pay the german VAT in a german shop or VAT in an UK website.
Overseas consumers aren't subject to VAT but declare (or not it's up to them) to their custom office the import.
Consumers from E.U must pay the french VAT of 19.6% of the product.
Hurry up launching price is soon closed for Cross, the VAT will be higher if you pay 169€ & 19.6% of VAT
I forwarded this on to N-deep, we'll see what he can do for you.
He can do nothing it's an european directive!